JTB far exceeded industry expectations opening weekend. Our movie's budget was 6.5 million and we grossed 15.3 million.
We came in number 3 ahead of SOMETHING BORROWED which was a surprise. SB was on almost 1000 more screens and had a budget of 35 million.
I don't know why some news reports have headlines saying THOR hammered the box office. Hello, counter programming?! We were not competing with a 100 + million budgeted super hero three/four quadrant movie.
We had an unprecedented jump from Saturday to Sunday. This explains why the early box office estimates were off. Usually films drop from Saturday to Sunday.
A huge grazie mille to everyone who wrote about and supported JTB. So many of my fellow expats helped spread the word Stateside.
The last few days have been bananas. I will try to post some pics from the premiere later today or early this week.