Wednesday, May 18, 2011

CBS' Early Morning Show ignores JUMPING THE BROOM

Really, how difficult is it to notice a film that was covered all over the mainstream press after its big opening weekend?

This is not about slamming SOMETHING BORROWED and I really enjoyed BRIDEMAIDS, but how can the producer of this segment ignore JTB during this segment? WTF?! I mean, is it because we didn't have any shoot out set pieces, or because it doesn't take place in the 'hood or there wasn't a black man dressed up as big, fat, sassy black woman?

Stuff like this drives me crazy. Note to CBS Early Morning Show producers, I know that make up of the cast might have thrown you for a loop, but the film is "crossing over". Even if it didn't, it's still a major studio release and should have been included.

They had so many clips/mentioned older films about weddings. You're telling me the producer never heard of THE BEST MAN, MONSOON WEDDING or Ang Lee's THE WEDDING BANQUET? Isn't that part of a research department's job?

I doubt Good Morning America would make the same mistake.

I'm glad the Los Angeles Times wrote about it.


gibber said...

I believe I'm quoting Bernie Mac when I say THIS IS SOME BULLSHIT

Anonymous said...

Wow, that sucks and I'm glad the LA Times acknowledged it too!!! Good thing I don't want CBS Early Morning!


Sue Stewart said...

It definitely crosses over. The theater was split 50/50. Just chaulk it up to their ignorance

Kim B. said...

pffffffffft (to CBS Morning Show!)

nyc/caribbean ragazza said...

gibber - yes, it is.

C - I'm glad to.

sue stewart - very ignorant.

kim b - exactly.

Anonymous said...

I'm a lurker on your blog. I saw that segment and wondered why your movie was left out. That is my least favorite morning show.

nyc/caribbean ragazza said...

alison - none of it makes any sense.

Anonymous said...

Playing the devil's advocate, Warner Bros and Universal likely paid for their films' exposure in this piece; I doubt it was simply an attempt to showcase wedding movies in general.

TriStar pictures is Columbia's "low end" release arm and wouldn't be likely to pay for exposure for "Jumping the Broom" to CBS' morning-show demographic.

As far as the film crossing over, I honestly can't say that it has (the film itself containing a stereotyped white character played for cheap laughs doesn't help).

nyc/caribbean ragazza said...

Anon - That's not how it works.

Anyway if Universal had paid for segment then the wedding movie THE BEST MAN should have been included in the clip. It was a Universal film and came from the big division of Universal. SOMETHING BORROWED was financed by Alcon a mini-label at WB that makes films at a lower budget.

Yes the majority of viewers were African-American, but the movie, did cross over thanks to the faith based marketing.

Also Sony/TRISTAR marketing bought advertising time all over the morning shows and on network television.

I had no say over casting. Amy was black in the script. I like and know Julie Bowen and trust her comic choices. The deal with Amy's character was that she was intimidated by Claudine Watson, so she was off her game, which made her seem clueless.

Anyway, like I said in my post, The Early Show didn't show a single clip from any wedding movies that had people of color. That happening in 2011 in America is BS. There were several films they could have highlighted.